American Healthcare Leader, Issue 1, 2020
The Community Impact Issue
Managing Editor: KC Esper
Photo Editor: Cass Davis
Senior Designer: Lauren Keeling
Where does a community start and end?
And who gets to be a part of it? In this issue of American Healthcare Leader, we sought to explore how healthcare plays a role in society at large. How does it protect and heal people—everyone—even when providing ubiquitous care in America is more nuanced and difficult compared to other countries?
First Impressions
Tone: neat, honest, sincere, comforting
Colors: beige, light blue, light pink, marigold
Sections: The Issues, The Path, The Impact, The Business, The Reason
Purpose: showcase executive stories
“I’m on a team that is looking through the lens of keeping a community healthy and out of the hospital. . . . We really try to look beyond the straightforward ideas of, ‘You’re sick, let us treat you.’ There’s so much more to it when you talk about community health.”
Issue 1, 2020 cover story: Lynn Gordon, New Hanover Regional Medical Center
“When I was watching Dr. Viscardi give this fire-and-brimstone speech filled with outrage about the low expectations for people with disabilities, my dad put his hand on my shoulder and said, ‘That could be you one day.’”
Issue 1, 2020 feature section story: John D. Kemp, The Viscardi Center
