American Healthcare Leader, Issue 1, 2021
The Pivot Issue
Managing Editor: KC Esper
Photo Editor: Cass Davis
Senior Designer: Vince Cerasani
Cover Image: Jabari Jacobs
2020 was quite a year for healthcare.
For the first issue of 2021, we chose to focus less on the detriment of the year prior and more on the hope that lay on the horizon. Undoubtably, 2020 was a year marked with hardship, pain, suffering, confusion, and hurt of all kinds. But it also was a year of remarkable discovery, adjustment to change, and community. This issue aimed to showcase the people who stared a pandemic in the face and triumphed against all odds.
First Impressions
Tone: progressive, hard-hitting, hopeful
Colors: white, royal blue, magenta, sea foam green, orange
Sections: The Issues, The Path, The Impact, The Reason, The Business, On the Cover
Purpose: emphasize the dynamic and life-changing nature of healthcare
“What separates the serious players from everyone else, however, is the ability to think three moves ahead. That’s what I’ve tried to apply to my law practice.”
Issue 1, 2021 feature section story: Josh Lubin, Sanofi USA
Hope Leads Us Home
Our cover star, John Henderson, was photographed by Jabari Jacobs, a master of color and light. To amplify Henderson’s work with children, a sense of purpose, and the brand’s new vibrancy, we combined Jacob’s photos with children’s drawings, which we crowdsourced from local parents and young artists.
“There is this connection between the community and the organization. We don’t just look after our patient population; we actively work to serve the community of which we are part.”
Issue 1, 2021 cover story: John Henderson, CHOC