American Healthcare Leader, Issue 4, 2020

How do companies give back to their hard-working employees?

Benefits. The days of benefits packages relying on the appeal of a matching 401(k) are over like the days of dial-up. Just like keeping their technology up-to-date to get ahead, companies are also learning how to stay modern by giving their workforces what they need outside of the office. As younger generations fill positions at the pace older generations retire from them, we’re seeing workplace culture change in myriad ways. This issue explores how companies invest in their employees’ physical, mental, and spiritual well-being.

First Impressions

Tone: open, modern, fresh, breathable

Colors: white, cobalt blue, royal blue, magenta, sea foam green

Sections: The Issues, The Path, The Impact, The Business, The Reason, On the Cover

Purpose: maximize photos and give our guest artist a platform

“We are constantly looking for ways to ensure they all have the most relevant and effective resources. If we could reach all employees with one benefits program: amazing. But if not, it’s all about what we can do to make sure that everyone feels heard, recognized, and taken care of.”

Issue 4, 2020 cover story: Hannah Wilkowski, BuzzFeed

Perks for BuzzFeed’s People

Issue 4, 2020 supplemental content: showcasing new-age benefits offerings from BuzzFeed

“I think that D&I can be a struggle for some places because they are not intentional about how they do it. If you were as intentional about your diversity plan as you are about your business plan, or even half that, it might be easier for people to hit certain targets.”

Issue 4, 2020 narrative: Ashley Garry, ArTara Therapeutics