American Healthcare Leader, Issue 3, 2020

What does innovation look like in healthcare?

This issue challenges us to consider innovation as more than advancements in technology. Transforming care takes many forms, whether a health system aims to provide new methods of rehabilitation or takes on new roles within the broader context of society. We wanted to break from our comfort zone to deliver stories that describe contemporary people solving historically difficult issues, covering everything from some trying to provide a space for everyone, unbiasedly to others trying to get consumers on board with cannabis.

First Impressions

Tone: impactful, professional, candid

Colors: beige, light blue, light pink, marigold

Sections: The Issues, The Path, The Impact, The Business, The Reason

Purpose: maximize photos and leverage executive voices

“We opened a distribution site about a mile away with a new distribution partner. They have contracted to hire 70 percent of their staff from neighborhoods in the West Side, which creates jobs and gives us a distribution center close to us. It’s good for us and the community.”

Issue 3, 2020 cover story: Jeremy Strong, Rush University Medical Center

Where the West Side of Chicago Ranks

Issue 3, 2020 supplemental content: comparing the average annual gross income with the life expectancies of each Chicago neighborhood

“People are sometimes held back because of lingering stigma around the industry. Access is the focus. Staying FDA compliant is very important to preserve and protect access,”

Issue 3, 2020 feature section story: Tamarah Saif, Charlotte’s Web