American Healthcare Leader, Issue 3, 2021

What does it take to live a longer life?

Is it a perfect diet? The most expensive exercise equipment? Botox? Anti-aging serums? That magic spring from Tuck Everlasting? In a consumeristic world like ours, where doing this and buying that promises a longer, forever-young life, it’s hard to imagine that the true solution to increasing our longevity would be simple—or possible at all. This issue showcases how Dan Buettner, three-time Guinness World Record winner, National Geographic fellow, author, and Blue Zones founder seeks to make longevity accessible.

First Impressions

Tone: active, casual, wellness-focused, inspiring

Colors: white, royal blue, magenta, sea foam green, gold

Sections: The Issues, The Path, The Impact, The Business, Inside a Blue Zone, On the Cover

Purpose: showcase a wellness celebrity as well as the holistic side of healthcare

“We created a company that keeps people healthy in the first place, which is antithetical to a healthcare system because their stock prices and profits are very much dependent on people getting sick.”

Issue 3, 2021 cover story: Dan Buettner, Blue Zones

Inside a Blue Zone

Issue 3, 2021 supplemental content, which uses Corry, Pennsylvania, as a case study for how a Blue Zone can be crafted and sustained.

“HR will never get rid of all the sharks.”

Issue 3, 2021 narrative: Susi Takeuchi, UCLA Health